Profile
Design leader who builds engagement and growth for global content platforms — from 90M-user ecosystems to dual-sided financial marketplaces
30% Story Click for 90M Global Users
210,000+ Digital-Only Subscribers
50% YOY Mortgage Lead Acquisition
Build Trust with 90M Readers and Creators Ecosystem
Project: Wattpad Home Redesign
Impact: Deliver 30% story engagement
About: Drive design strategy end-to-end from research to delivery, focusing on personalized content.
Platforms: iOS, Android, Web
From 0 to 1: Building Tools for Accelerating Personal Finance
Project: Personal Finance
Impact: Top 5 destination for subscription
As part of the Report on Business, this is a net-new vertical where I set strategy and goals, develop concepts for the Board of Directors, and drive the project from inception through launch.
Platforms: iOS, Android, Web
App Redesign: 200K+ Digital Subscription
Project: Android App Redesign
Impact: 200K+ digital subscription
Directed a comprehensive modernization of the Android mobile experience to align with Material Design standards and evolving user expectations in the fintech space. I led the team in translating complex web and iOS features into a native Android environment, with a focus on performance, accessibility, and high-frequency financial tasks.
Platform: Android
Dual-Market: Optimizing the Mortgage Funnel
Project: Mortgage application (Consumers & Agents)
Impact: 50% year-over-year increase in mortgage rate requests
Led the end-to-end design strategy for a digital mortgage ecosystem, transforming a complex, high-friction financial process into a streamlined lead-generation funnel and modernizing the path to homeownership for the Canadian market.
Platform: Web Applications
