Profile

Design leader who builds engagement and growth for global content platforms — from 90M-user ecosystems to dual-sided financial marketplaces

30% Story Click for 90M Global Users

210,000+ digital subscribers

50% YOY lead acquisition

Build Trust with 90M Readers and Creators Ecosystem

Project: Wattpad Home Redesign

Impact: Deliver 30% story engagement

About: Drive design strategy end-to-end from research to delivery, focusing on personalized content.

Platforms: iOS, Android, Web

From 0 to 1: Building Tools for Accelerating Personal Finance

Project: Personal Finance

Impact: Top 5 destination for subscription

As part of the Report on Business, this is a net-new vertical where I set strategy and goals, develop concepts for the Board of Directors, and drive the project from inception through launch.

Platforms: iOS, Android, Web

App Redesign: 200K+ Digital Subscription

Project: Android App Redesign

Impact: 200K+ digital subscription

Directed a comprehensive modernization of the Android mobile experience to align with Material Design standards and evolving user expectations in the fintech space. I led the team in translating complex web and iOS features into a native Android environment, with a focus on performance, accessibility, and high-frequency financial tasks.

Platform: Android

Dual-Market: Optimizing the Mortgage Funnel

Project: Mortgage application (Consumers & Agents)

Impact: 50% year-over-year increase in mortgage rate requests

Led the end-to-end design strategy for a digital mortgage ecosystem, transforming a complex, high-friction financial process into a streamlined lead-generation funnel and modernizing the path to homeownership for the Canadian market.

Platform: Web Applications