Profile

Design Leader Transforming Complex Global Products into Growth Engines Through AI, Research & Strategic Partnerships

20% Story Click for 90M Global Users

$1.5B+ Mortgage Funding Volume

$10M+ in Annual Revenue

600%+ Revenue Growth

Build Trust with 90M Readers and Creators Ecosystem

Project: Wattpad Home Redesign

Impact: Deliver 30% story engagement

About: Drive design strategy end-to-end from research to delivery, focusing on personalized content.

Platforms: iOS, Android, Web

From 0 to 1: Building Tools for Accelerating Personal Finance

Project: Personal Finance

Impact: Top 5 destination for subscription

As part of the Report on Business, this is a net-new vertical where I set strategy and goals, develop concepts for the Board of Directors, and drive the project from inception through launch.

Platforms: iOS, Android, Web

App Redesign: 200K+ Digital Subscription

Project: Android App Redesign

Impact: 200K+ digital subscription

Directed a comprehensive modernization of the Android mobile experience to align with Material Design standards and evolving user expectations in the fintech space. I led the team in translating complex web and iOS features into a native Android environment, with a focus on performance, accessibility, and high-frequency financial tasks.

Platform: Android

Dual-Market: Optimizing the Mortgage Funnel

Project: Mortgage application (Consumers & Agents)

Impact: 50% year-over-year increase in mortgage rate requests

Led the end-to-end design strategy for a digital mortgage ecosystem, transforming a complex, high-friction financial process into a streamlined lead-generation funnel and modernizing the path to homeownership for the Canadian market.

Platform: Web Applications

Credit Card: Driving Customer Acquisition

Project: Travel credit card recommendations

Impact: Increase high quality lead and reduce time to conversion

Directed the research and design of a personalized credit card recommendation engine focused on travel rewards. I oversaw the integration of user spend-behaviour data to provide tailored card suggestions, effectively increasing the 'quality of application' and strengthening customer loyalty through transparent, benefit-driven design.

Platform: Web

Scale Design Consistency and Efficiency

Project: The Globe and Mail design system

Impact: Improve design consistency and reduce time to design significantly

Oversaw the design system from setup, governance, to implementation.

Platform: Website, iOS, Android

Core Competencies

Strategic Leadership

  • Design Vision & Roadmap: Aligning design initiatives with long-term business KPIs and North Star goals.

  • Organizational Design: Building and scaling multi-disciplinary teams of product designers and researchers.

  • Executive Stakeholder Management: Partnering with C-suite and Boards of Directors to integrate design into corporate strategy.

  • Change Management: Leading teams through organizational restructuring, leadership shifts, and digital transformations and IPO readiness.

Product & Technical Expertise

  • Large-Scale B2C Ecosystems: Designing for millions of users across Web, iOS, and Android.

  • AI/ML-Driven Design: Experience with algorithmic feeds, personalization engines, and predictive user experiences.

  • Design Systems: Architecting and operationalizing scalable systems to increase engineering velocity.

  • FinTech & Highly Regulated UX: Navigating complex legal, privacy, and compliance requirements in the financial and media sectors.

Operational Excellence

  • Research Integration: Embedding qualitative and quantitative research into the full product development lifecycle.

  • Agile & Lean Methodologies: Optimizing cross-functional workflows between Design, Product Management, and Engineering.

  • Accessibility (AODA/WCAG/EAA): Ensuring inclusive design standards are met at an enterprise and global level.