Profile
Design Director scaling product organizations and driving growth across 90M-user platforms at Wattpad · The Globe & Mail · Ratehub
1.5 B
In Mortgage Funding
210K+
Digital Subscribers
90M Users
In 25 Languages
30%
Engagement Lift
30% Engagement Lift Across 90M Users
Rebuilt the discovery funnel by pivoting from manual curation to algorithm-first personalization, after identifying a “trust deficit” where users perceived homepage content as sponsored advertising.
Wattpad · Web, iOS, Android
New Vertical: Top-5 Subscription Driver
Identified an untapped revenue opportunity in organic traffic, built the design vision, and presented the business case to the Board of Directors. Took a net-new product from concept to launch.
The Globe and Mail · Web, iOS, Android
210,000+ Digital Subscribers
Retained the Android app was becoming a retention liability with higher churn than iOS. Led a full platform overhaul to close the gap and protect subscriber revenue.
The Globe and Mail · Android
50% YoY Increase in Rate Inquiries to $1.5B in Funding
Redesigned both sides of a dual-sided marketplace end-to-end, simplifying the consumer funnel and rebuilding the agent workflow that had been an afterthought.
Ratehub · Web
